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AI

Artificial Intelligence. The thing everyone's talking about like it's either going to save us or replace us.

So, am I an "AI designer"?

No.

I don't just type "make me something pretty" and call it a day.

Coming from art history and graphic design, accepting that AI could help me instead of replace me was honestly a bit of a struggle. But here's the thing: AI is my overachieving intern. It researches, brainstorms, analyzes target audiences and keywords. It never sleeps, never complains, and doesn't steal my lunch from the fridge.

I use it to generate content that helps me create better graphics. To stay current. Because standing still means falling behind, and I didn't spend years studying art history just to get left in the dust by a robot.

Being a graphic designer gives me the upper hand here. I know what I'm looking for. AI spits out options; I'm the one who knows which one has a soul and which one looks like every other generic template on the internet.

The AI generates. I curate, refine, and add the magic that makes it mine.

AI has data. I have taste.

So yes, I work with AI. But the creative vision? The ability to know when something actually works?

That's all me.

Francis Ford Coppola

"Editing is where movies are made or broken.
Many a film has been saved and many a film has been ruined in the editing room."

duba + wix 

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